About the title
Carlos and Allison believe they have the perfect family life. They genuinely love each other, they're raising wonderful, well-behaved children, they both have well-paying jobs, and their subordinates follow every one of their orders without question. Almost everyone who deals with Allison and Carlos — relatives, friends, or colleagues — is convinced they should be less strict. Without noticing it, the film's protagonists become more demanding and nitpicky with every passing day. But worst of all, they say "no" to everything, as if the word held some special meaning for them.