About the title
Young rich kid Grisha has gotten carried away with a life of luxury and decided that everything is permitted to him. He has caused a lot of trouble, and now he faces prison. To straighten out his son, his desperate oligarch father resorts to extreme measures. Together with a psychologist, he devises a unique project: on the site of an abandoned village, the atmosphere of 19th-century Russia is recreated, and Grisha is put through a staged accident and supposedly transported to the past. In reality, a sophisticated psychological experiment is being conducted on him — the spoiled rich kid is turned into an ordinary serf named Grishka, living in a barn on the grounds of a manor estate. He is surrounded by actors whose goal is to change his life and personality. His every move is closely monitored by the psychologist's team via numerous cameras. Grisha will have to learn anew how to communicate with people, appreciate simple pleasures, work, and also find true love.
