About the title
Popular blogger Vlad tries to draw attention to his concert in an original way — he puts himself up for auction. The lot is immediately won by the son of a wealthy businessman. Now Vlad is obligated to entertain Borya for a whole week. All attempts to break the contract run into enormous fines, so Vlad decides to properly annoy Borya and turn his life into a video blog. In response, Borya subjects him to one new challenge after another.