About the title
Yegor, a blogger with millions of followers, heads to the Caucasus Mountains to film a car test drive in his hunt for content. Everything spirals out of control when Alexander, an employee of the car company helping Yegor, accidentally steps on a live landmine — and Yegor decides to milk it for hype. Now, with one man fighting for his life and the other for millions of views, it's every man for himself. But together they'll have to make one shared decision.