About the title
Twenty-year-old Elya is a student and future ecologist. One day Matvei, the head of a construction company, comes to her university to present a development plan for the site of an old forest park. Elya doesn't hesitate to tear his project to shreds. Intrigued by the girl's self-confidence, Matvei resorts to his usual methods of persuasion — simply trying to "buy" her. But Elya doesn't need a sponsor. Surprised by her unapproachability, Matvei then proposes a bet to Elya: seven romantic days by his rules. If, after that, the girl still decides to leave, he'll give up building a skyscraper in the forest park. She agrees once Matvei actually halts the project. Elya sees herself as something like the heroine of "Pretty Woman", but Matvei turns out to be nothing like the man she imagined.